Your Strategic Business Systems Partner
Business first, technology second. With deep roots in product design and product management, we research your market and your users, find what's blocking growth, and build the websites, automations, and AI systems that become your business engine.
What we can do for you
- Product Discovery
- Websites & Digital Products
- CRM, Marketing & Ops Pipelines
- Workflow Automation
- AI Agents & Support
- Customer Journey Mapping
- Information Architecture
- UX/UI Design
- Design Systems
- CMS & Back Office
- Lead Routing
- Smart Alerts
- Analytics Dashboards
- Automated Reports
- WhatsApp & Omnichannel Support
- System Audit
- SEO
Results in numbers
- +36%New customer acquisition at Exposebox
- +22%Average additional revenue for clients
- 26.8%Of Ezugi's total revenue from games I launched
- 30%+Longer play sessions after the UI redesign
Approach
Accelerate Your Business
We build the system so you can cultivate the business.
Most business websites today are standalone pages: they present information and wait. Leads land in an inbox and get lost, sales teams type data into the CRM by hand, support answers the same questions again and again, and every system speaks a different language.
We break those data silos. We turn your website into an automated business tool: the site is the front door, automations are the nervous system, and the CRM and AI are the brain that manages every customer.
One team, one end-to-end business pipeline, with no need to hire developers, integrators, and multiple vendors.
Why us
Why Choose Us?
Most agencies start with a tool: a website, a CRM, a bot. We start with your business. We are a boutique, product-led studio intertwining product thinking and technology with experience and soul.
Business first, technology second
We define the problem before the solution. Every website, integration, and automation answers a real business need.
People before code
Stakeholder interviews, user research, and journey mapping make sure what we build is intuitive and drives action.
The whole picture
Instead of adding another isolated tool, we connect your website, CRM, sales, and support into one continuous pipeline.
No unnecessary technology
We don't push expensive or complex tools. Each integration and feature earns its place by serving your goals and ROI.
Built to grow
A clean architecture and a scalable design system, with no fragile plugins or technical debt to slow you down later.
Measured by impact
Success means better conversion, faster response to leads, and hours saved, not pages built or automations counted.
| Traditional agency | PeachTouch | |
|---|---|---|
| Starting point | The technology: “Let's build you a site” | The business need: “Where is your business stuck?” |
| Research | Skipped; straight to design or code | User research, stakeholder interviews, market analysis |
| AI and automation | Generic automations or a marketing gimmick | Purpose-built tools that remove real workload |
| Success metric | “The site is live” | Business impact: conversion, satisfaction, efficiency |
| Future-readiness | Patchwork systems that are hard to maintain | Product architecture built to grow with you |
About
PeachTouch is a boutique, product-led studio that blends product thinking and technology with experience and soul.
Hi, I'm Shay Goldshtein, founder of PeachTouch. I'm a product designer and product manager with years of experience researching businesses and their users, and building and improving digital products and marketing systems.
We take on a limited number of clients at a time, so every project gets senior attention from discovery to launch and beyond.
Services
Our Services
With over a decade of experience, we build websites and business systems that connect every touchpoint of the customer journey.
Every project is rooted in product discovery and user research, and measured by business outcomes: higher conversion, faster response to leads, and fewer hours of manual work. We connect to the systems you already have, or upgrade them where needed, and train your team to use them from day one.
Product Discovery & UX
User research, journey mapping, and information architecture that find where your business is stuck, before a single line of code is written.
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Websites & Digital Products
Fast, secure, conversion-driven websites with a CMS your team manages on its own, built to connect to your CRM, marketing, and support tools.
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CRM, Marketing & Ops Pipelines
Lead-to-close, marketing, and operational pipelines: automatic routing, CRM sync with your website and tools, and dashboards for every stage.
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Workflow Automation & Integrations
Connect your cloud tools, forms, invoices, and payments with Make, Zapier, n8n, or custom code, so routine work runs itself and nothing is typed twice.
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Embedded Communication
Inbound and outbound automated messaging across email, Slack, WhatsApp, Telegram, and more, connected to your CRM so every conversation is tracked.
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AI Agents & Support
Knowledge-based AI chatbots and WhatsApp bots that answer, qualify, and route your customers at any hour, and hand sensitive cases to your team.
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Analytics Dashboards & Systematic Revenue Reports
Business dashboards, systematic revenue reports, campaign attribution, and smart alerts, so you see every lead, deal, and campaign result in one place.
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System Audit
Already have a CRM or automations? We review your setup, find what's missing or broken, and give you a clear, prioritized plan to fix it.
Learn more →Expertise
Our Expertise
From seed to harvest, here's the work we take off your team's plate.
Lead capture and routing
Every form, call, and chat lands in your CRM and reaches the right person automatically, with no manual data entry.
Smart opportunity alerts
Get notified the moment a new lead, deal, or request needs your attention.
Follow-up sequences
Email, WhatsApp, and SMS messages go out on time, without anyone pressing send.
Booking and reminders
Customers book online and get reminders, so fewer appointments are missed.
Automated reports
Weekly numbers arrive in your inbox, with no spreadsheets to update.
AI customer support
A bot answers routine questions from your own knowledge base, qualifies leads, and hands sensitive or complex cases to your team.
Process
Our Touch
We listen carefully and work hard to nurture the right solution.
Many businesses invest in beautiful websites, complex bots, or a new CRM, only to find that no one uses them, leads still get lost, and the operational mess continues. The reason: most vendors jump straight to technology instead of first understanding the business and its users.
We bring a product management and product design methodology. Technology is the execution layer, not the starting point.
Work
Some of Our Projects
A few systems and products we've helped grow.
FAQ
Questions we hear most
Yes. Every site comes with a simple CMS, and we train your team to manage it independently.
No. We connect to your existing systems and upgrade only where it serves your goals.
The bot answers only from a defined knowledge base, within clear limits, and hands sensitive or complex cases to a person on your team.
You do. Everything we build is fully documented and yours to keep.
Every project includes a warranty period after go-live: fixes related to the original project scope are covered at no extra cost. After that, you choose the support model that fits your pace. Hours and pricing are tailored to each business.