About

I'm Shay Goldshtein, a product manager and product designer with over a decade of hands-on experience building digital products, from B2B SaaS and AI-powered marketing platforms to live casino games and healthcare portals.

Before PeachTouch, I was Senior Product Manager at Exposebox and built and led the product design team at Ezugi. I started in web design and front-end development, so I build systems that are practical, cost-effective, and easy to maintain.

Track record

• +36% new customer acquisition after leading the shift to self-onboarding for Shopify merchants at Exposebox
• +22% average additional business revenue for clients using the omnichannel journeys and automated campaigns I launched
• 26.8% of Ezugi's total revenue came from the games I launched and optimized as Product Manager
• 30%+ longer play sessions after introducing a modern UI, micro-interactions, and motion design at Ezugi
• Clients include Assuta Hospitals, PazGaz Electric, and Awager; product leadership at Exposebox

How every project is staffed

I lead every project personally, from discovery to launch. I work hands-on with AI agents to research, build, and test faster, which shortens delivery time and lowers cost without compromising quality.

For each project, I bring in hand-picked freelance specialists, such as developers, integration experts, marketing strategists, and designers, chosen for that project's goals. You get one accountable lead and exactly the expertise your business needs, without paying for a full agency team.